This email went to HB Pier Trust members on 29th Jan:
Yours Views are Urgently Sort
Dear Member
This email is crucial to the future direction of the Herne Bay
Pier Trust. I earnestly ask you to respond, however briefly. For too
long the feedback to trustees has come from a vocal minority and now we
are seeking the views of the silent majority of members.
You may have seen on the front page of the HB Times
last week the headline “£7.50 a day!” The article outlined the contents
of the Collier Report which the Trust commissioned reluctantly because
we were committed to it by the decisions of previous trustees. However,
the article was right in many points. I feel the time has come for
trustees other than the rebuild group to speak out.
A project as massive as a long pier needs a considerable period of
discussion and consultation before any decisions are fixed however fast
the rebuild group are pressing forwards a marina project. Since reading
the report carefully, several trustees, including myself, have serious
reservations about the marina being tacked onto the long pier to which
every trustee is committed. The long pier is the reason most of us
joined the Trust and we certainly never envisaged people paying to walk
onto their pier.
As a charitable Trust, we have a duty to act responsibly – first in the
interest of the members, yourselves, and secondly in the interests of
Herne Bay. The majority of trustees do not believe pursuing a marina
pier is in those best interests. A Herne Bay Marina somewhere else would
be brilliant we would fully support a group set up for this purpose.
We have appended belowere, undoctored, a summary of the
facts and figures, which appear in the Collier Report to support the
marina pier, for you to read and judge for yourselves.
Our reservations are as follows:
-
The
idea that 175,000 visitors will pay £7.50 and 30,000 residents paying
£30 annually to walk on their own pier is unrealistic and it goes
completely against the concept of a pier for the residents of Herne Bay.
The profit from those projected entry fees, even after concessions,
amount to £3.8million – three times the profits projected for the
marina (£1.1million) . I always imagined we would build a free People’s
Pier where residents can enjoy the sea views, have a coffee, read a
paper, walk a dog, etc. The cost proposed would make this the dearest
pier in UK. (Southend £3.50, Cleveland £1.50) and the projected visitors
are twice the number for Southend.
-
A
car park at the pier head said to be “critical” to the success of the
marina”(estimated at 200 cars a day @ £10) would completely change the
ethos of a promenade type pier. There are no costings in the report for
the two-lane road which would have to be built up the pier to reach the
car park.
-
The
potential fire hazard of fuelling ((fuelling profits in the report are
projected at £45K a year) and 200 cars a mile out to sea is horrendous.
Piers and fire have a horrible habit of being associated.
-
The
report implies that the long pier is not viable without a marina. This
cannot be so. We agree the long pier should have something spectacular
to bring visitors into the town. A sea-centre with viewing tunnels has
been just one suggestion. The report contains many useful facts about
other attractions and funding sources we can consider and there are many
creative people in HB with the imagination to come forward with
alternative unique selling points for a long pier. We should like to tap
into their ideas and hold an exhibition and debate in the summer into
the ideas people like. This should be exciting and fun for all Herne Bay
to be involved in.
-
When
the Trust’s long pier aspirations were entrusted by the Board to a
specific trustee to form a rebuild team but always under the authority
of the Board. But, since the AGM, the rebuild group which includes
ex-trustees has become, in my opinion, a pressure group well working
outside the remit of the Pier Trust Board – publishing articles in
magazines we do not see, representing the Trust in the press, meeting
Sir Roger Gale to discuss the marina project without our knowledge,
commissioning stunning artists’ impressions which have appeared in the
press and on the web. We need our members to know that the rebuild group
and its marina project website, no longer reflect the views of the
Herne Bay Pier Trust Board.
-
In
February 2012, the Board voted to support a gradual rebuild approach to
the long pier – first establishing the short pier as a vibrant place
and then finding funding to build on promenade and second platform and
so on, each stage supporting the funding of the next. Ideas for
attractions such a sea-world centre with viewing bays, retro rides,
restaurants, cafes, retail outlets for quality goods, entertainment
platforms and function areas for weddings and performance were put
forward.
Your
mandate is now vital to us as a Board. Please take a little time to
read through the attached set of facts and figures supporting the marina
project. Then could you please email us back your views by the 28th
February 2013.
1. Do you wish us to develop in stages a free pier without a
marina on the end – with attractions chosen in consultation with the
members and the people of HB?
2. Do you give the Board (with me in the chair) your mandate to take firm control of the Trust’s rebuild group?
Doreen Stone
Chairman
Summary of facts and figures in the Collier Report
The project has two key concepts :
Marina and Visitor attractions
with two hubs: The Pier Piazza and the Sea Pavilion
The estimated annual income comes from 3 sources: Marina, Visitors and Rents
Costs of project :
- Collier figures based on the Gifford Report
Infrastructure : £32.0m
Marina : £2.9m
Project fees : £3.2m
Additional : £1.0m
Total for structure : £40.1million
This does not include a 2 lane vehicle access to parking for 200 cars at
the marina – regarded as “critical” to the success of the marina by the
Report
This does not include boat lifting for winter – also regarded as essential
2. Additional Costs from Collier Hotels : £4.3
Aquarium : £3.8
Restaurants : £1.8
Cinema : £3.1
Total for Pier Piazza: £13.3million
Hotel/spa : £6.3m
Casino : £1.3m
Marina : £0.4
Boutiques : £1.3
Total for Sea Pavilion : £9.2 million
Kiosks : £0.1m
Water sports : £0.4m
Boat tours : £0
Cycle hire : £0
Play park : £0.3m
Ticket offices : £0.2.m
Function pav : £1.0m
Other : £1.0m
Total for Rented property : £3.0million
Therefore total estimated costs = £66 million plus cost of 2-lane road, marina car park and boat lifting facility for winter.
Annual Profits
3 sources profits : Marina, Visitors and Rents
- Marina
i) Annual berths
Projected annual charge : £300 per metre per boat (based on average 10
metre boat) cp Ramsgate £205, Gillingham £149 and Swale £148
275 annual berths at estimated likely 80% occupancy = 220 boats @ £3000 = £660,000 Total in Report : £528,000
ii) Visitors berths
estimated as 86 per day x 175 days @ £15 per day
Total in Report : £375, 000
iii) Commercial berths Total income : £23,000
iv) Fuel sales Total income :£ 45,000
v) Landing charges
estimated 99,000 annually @£2.0 ea Total :£ 165,000
Total income from marina £ 1.1million
(to investors?)
2. Visitor Profits
i)Admission charges
Estimated 750,000 annual visitors @ £7.50 per adult Total : £4.5million
And 30,000 @ £30 annually Total : £0.8million
Total after concessions : £3.8 million
ii) Other visitor profits
150 Functions @£2,500 £0.4m
274 in playpark per day @ £5 £0.5m
Festival £0.4m
Parking on marina – 200 per day @£10 £0.6m
Fishing – 25 a day @£5 £38,000
Total : £2million
Total profits from visitors : £ 5.8million
3. Annual Profits from Rentals
2 restaurants £4.3m
2 cinemas £16,250
1 casino £200,000
1 marina clubhouse £60,000
10 boutiques £150,000
Kiosks £45,000
Watersports centre £30,000
Boat ticket sales £10,000
Hotels
Based on annual estimated turnover of:
120 budget rooms @£75 @68% occupancy = 81 rooms per night = £6075 per night
70 rooms @£200 @ 62% occupancy = 43 rooms per night = £8600 per night
Total Rental profit : £810,000
Aquarium
Based on 200,000 visitors annually @£14 with concessions =annual turnover£1.6million
Total Rent @ 12% = £196,000
Cycles – (100 day = £233,000 @rent 15% = profit in rental)
Total rent £ 35,000
3 Adrenaline attractions
(7,300 per year @£8 = £46,000) Total rental @ 20% = £ 9,000
Gross profits summary
Profits
- marina £1.1million
- rents £2.1million
- visitors £5.6million
Total £8.8 million
Costs
Annual Salaries £800,000
Overheads £250,000
Depreciations £130,000
Total £1.1 million
Total profits after costs £7.7million
Staffing and employment opportunities (estimates)
Piazza: 72 : Sea Pavilion 76; Marina 29; Other 34; Festival time 3
Total : 214 full/ pt time
HBM 